What is the Physical Web Association?


The Physical Web Association (PHWA) is a non-profit community established to advance the future development of the Physical Web. Our main goals are to drive its adoption and ensure it remains universal and open. We are developing the next generation of this technology in the meantime.

Online Collaboration

We meet online via our Slack channel that is open to members and interested parties. We have also private channels for members only.

Forward Thinking

We want to advance the adoption of the physical web concepts and technology by the general public and increasing number of consumers.

Problem Solvers

If you are a problem solver with a mind for decentralized solutions or if you are an organization looking to collaborate, we are problem solvers at heart .

Technical Standards

The ultimate goal of the association is to provide an open, scalable, and standardized solution for proximity services that puts the consumer in control.

Our Story


Back in 2016, browsers and software developers were eager to support the Physical Web.

But in 2017, software developers and start up businesses witnessed a situation where the Chrome Team at Google announced they cease support for widgets in iOS for the Physical Web.

Once the support weakened, we decided to establish the Physical Web Association.

  • Brand Strategy 80% 80%
  • Internet Marketing 60% 60%
  • App Development 50% 50%
  • Customer Happiness 90% 90%

Founders of the Physical Web Association 

Agustin Musi

Agustin Musi


Co-Founder of the PHWA

Always learning and passionate about creating value for people and our planet. Currently driving the strategic direction concerning the short-term and long-term vision for consumer adoption of the Physical Web.

Focusing on the technical and business aspects, he is working to direct the association down the path of collaboration based on shared values and for the benefit of everyone who wants to build upon decentralized proximity solutions.

His life is split between Seattle and Switzerland, acting as CEO at FLYERBEE AG and Director of Idezo gmbh.

James Grant

James Grant


Co-Founder of the PHWA

James is passionate about delivering technology that works first time, every time. Over the years, he has designed and built one-of-a-kind live event technology and bespoke software for many clients including Microsoft, Nissan, Spotify, HTC, The Ryder Cup and Skype.

He’s built apps downloaded by hundreds of thousands of people across the globe and he is an industry leader in delivering perfectly engineered event technology.

From RFID and social media integration to beacons, James is one of the UK’s leading bespoke software authorities.

David Butler

David Butler

Secretary / Community

Co-Founder of the PHWA

David is building bridges between technology and business. With a background in product development and technical implementation, combined with experience in problem diagnosing and solving, helping startups and business clients translate their needs and those of the market into new features, refinements and products.

As a serial networker and social media aficionado, his love for testing beta versions of new products coming out of Zurich’s many startups has made him a sought-after advisor in many industries.